Measures the difference between the brightest whites and the darkest blacks that a TV can display. The higher the contrast ratio, the better a TV will be at showing subtle color details, and the better it will look in rooms with more ambient room light. Contrast ratio is one of the most important specs for all TV types.
There are actually two different ways of measuring a TV's contrast ratio. Static contrast ratio measures the difference between the brightest and darkest images a TV can produce simultaneously (sometimes called on-screen contrast ratio). The ratio of the brightest and darkest images a TV can produce over time is called dynamic contrast ratio. Both specs are meaningful, but the dynamic spec is often four or five times higher than the static spec, so make sure you're comparing apples to apples.
